Sports Marketing
Marketing initiatives tailored to the sports industry, spanning advertising, fan data strategies, and content monetisation.
Project Brief
To create a series of brand experiences to create awareness of Unruly's partnership with FIFA+.Â
Create new commercial opportunities for commercial teams
Strengthern relationships with partners
The Unruly Sports Lounge @ SportPro Conference
World Cup Consumer Research Report
Unruly & Amboee Sports Lounge, Sydney
The Unruly Stadium, London
Dugout was a digital media company launched in 2016 by a collective of the world’s biggest football clubs which included:, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.
Dugout promoted its products and services to a diverse audience, including Brands (for sponsorship and advertising opportunities), Publishers (to showcase live and archived football content), and Clubs (to expand their fan base and boost fan engagement).
Here are some examples of content I developed for Dugout: