I'm Rachel Powney, Founder of Harmoni Marketing
With nearly two decades of B2B marketing expertise, my commitment is to shape customer-centric marketing strategies, that not only outshine competitors but also drive ambitious brands toward exponential growth.
Industry Experience
ADTECH
SAAS
SPORTS
INFLUENCER
PUBLISHING
"Exceptional B2B marketing demands a blend of creativity, technology, strategy, and commitment. When these elements converge, your brand can craft its next masterpiece."
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Over 15 years experience developing global and regional marketing strategies for high growth B2B businesses.
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Established & guided global marketing teams specialising in Social, Demand Generation, Sales Enablement, Brand, Communications, Thought Leadership, Events and Product Marketing.
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Introduced brands to new international markets - across both SMBs and global enterprise companies - boosting revenue, expanding market share, and accelerating paths to successful IPOs.
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Experience in aligning sales, marketing & product strategies and devising innovative and captivating approaches to engage and convert customers.
My Approach
Strategically aligning Sales, Marketing, and Product initiatives with the overarching company goals to significantly boost revenue performance and propel sustainable growth.
Embracing a customer-centric approach by deeply comprehending customer needs & crafting messaging & experiences that genuinely resonate and ignite actionable responses.
Injecting fresh, imaginative concepts into B2B marketing campaigns that resonate with the emotional needs and desires of the audience to foster stronger connections between customers & brands.
