Educational Events
B2B educational events are professional gatherings designed to inform and educate business audiences on industry trends, solutions, or best practices.
I conceived the idea of the industry's first in-person educational event series, surveying over 200 industry experts to understand their gaps in knowledge
Built a curriculum for junior to senior level programmatic traders and digital marketers
Monthly events took place in London and New York
Between 80-100 people attended from Brands, Agencies and Publishers
Content partnership agreement with tier one industry trade press
Increased brand awareness and drove new business opportunities
The Connected Living Room
I evolved an idea called The Connected Living Room by developing a educational event series where I took the concept of setting up a living room and TV into media agencies to educate employees about programmatic CTV.
This become a monthly series which along with commercial and product teams we delivered to different media agencies
It became a very valuable platform for the commercial teams to connect with existing and new clients and contributed to growing key accounts.
