Curated Events
Curated B2B events are targeted, invite-only gatherings that connect businesses with relevant prospects and partners. They focus on quality interactions and tailored content to drive meaningful engagement.
Curated events offer a fantastic opportunity to craft unforgettable and enjoyable experiences for customers. Over the years, I've generated a diverse range of innovative ideas, all centered on the goal of educating audiences about products and services in a fun, engaging, and interactive manner.
The Unruly Lounge
Project Brief:
Following Tremor Internationa'sl acquisition of Unruly, and in light of the absence of industry events due to the COVID-19 pandemic, my aim was to create a unique and memorable experience for Unruly's customers and a broader audience. This initiative was designed to rekindle excitement around the brand and convey the advantages of being part of a larger organisation.
For Advertising Week Europe, I introduced the 'Unruly Lounge,' a remarkable transformation of an empty shop in Soho. A small team turned it into a branded space where conference attendees could gather, work, network, and gain insights into Unruly's expertise in CTV (Connected TV).
Project Overview
A transformed shop in the heart of Soho which accomodated over 300+ advertising executives over 3 days
A place to work, eat, recharge and meet with fellow industry peers
Unruly's 'connected living room' (interactive CTV experience) was also set up
Project Results
Over 300 people attended
Website visits increased by 320%
42 meetings over 3 days
BEFORE
AFTER
The Unruly Stadium
Project Brief
To craft a distinctive and engaging experience for both Unruly's existing customers and potential prospects, the goal was to educate them about an exciting new partnership with VIDAA and FIFA+.
Project overview
An evening with Alan Shearer which took place at AURES a unique immersive event space
The space was transformed into a 360 degree football stadium which hosted over 200 people
A member of the Unruly team interviewed Alan Shearer about the 2022 World Cup, advertising opportunities and the future of football.
Project Results
Over 250 people attended
Social engagement increased by 48%
380 New Linked in followers (72% worked in the advertising industry)
Oath at IAB Upfronts
Following Verizon Media's acquisition of AOL and Yahoo!, the birth of a new brand, 'Oath,' presented an exciting opportunity.
During the IAB's Upfronts event at the iconic Roundhouse in Camden, London, we created an unforgettable launch experience for this brand.
Project Overview:
Orchestrated the curation of a large black box, concealing seating for 300 attendees and offering a captivating 360-degree immersive screen experience.
Carefully curated content allowed all four screens to be used to their maximum potential, delivering a truly memorable visual and audio spectacle.
The event served as a platform to showcase our in-house expertise across four key domains: Media (Huffington Post), Data and Technology (Yahoo!), Social (Tumblr), and Programmatic (AOL).