I'm Rachel Powney, Founder of Harmoni Marketing

With nearly two decades of B2B marketing expertise, my commitment is to shape customer-centric marketing strategies, that not only outshine competitors but also drive ambitious brands toward exponential growth.

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Industry Experience

ADTECH

SAAS

SPORTS

INFLUENCER

PUBLISHING

"Exceptional B2B marketing demands a blend of creativity, technology, strategy, and commitment. When these elements converge, your brand can craft its next masterpiece."

About me

Over 17 years experience developing global and regional marketing strategies for high growth SaaS & Enterprise B2B businesses.
Established & guided global marketing teams specialising in Product Marketing, Demand Generation, Sales Enablement, Brand, Communications, Thought Leadership, Events and Account Based Marketing.
Introduced brands to new international markets - across both SMBs and global enterprise companies - boosting revenue, expanding market share, and accelerating paths to successful IPOs.
Experience in aligning sales, marketing & product strategies and devising innovative and captivating approaches to engage and convert customers.

About Me

Projects

"Great B2B marketing is the ability to turn the ordinary into the extraordinary"

Global Brand Refresh

Repositioned & Rebranded a B2B Technology Business

ABM Strategies

In the fast-paced world of B2B marketing, the success of your strategies can significantly impact your commercial outcomes. I have collaborated with marketing and sales teams to reassess their ABM strategies using the TEAM framework.

ABM's Impact
ABM serves as a valuable tool, quickly influencing your bottom line. Past experience has seen a 50-60% increase in deal closing, a significant boost in deal size (+40%), and a massive surge in online traffic (Over 300%) compared to other strategies.

To kickstart a successful ABM journey, you might like to consider these essential steps:
1️⃣ Discover & Define High-Value Accounts & Ideal Customer Profile (ICP): Engage with your teams and evaluate spending, product usage, and trends to pinpoint your targets.

2️⃣ Map Accounts & Identify Key Internal Players: Take a look at your CRM data to understand customer interactions. Identify key players and evaluate which channels and content make the most impact.

3️⃣ Create Personalised Messaging and Determine Channels: Utilise existing content or craft something new based on your research. Explore trending topics for potential insights. Mix in various channels for a balanced approach.

4️⃣ Agree on Goals and KPIs:
Establish clear goals and KPIs with your teams. Ensure your CRM is equipped to monitor progress and provide valuable insights.

B2B Podcast

Hear the three three key areas of B2B marketing that I am most genuinely passionate about:

**Elevating Customer-Centric Strategies:** When companies make customer obsession their focal point, it not only enhances innovation potential but also brings the customer right into the heart of the organisation, prioritising their needs.

**Harmonising Sales and Marketing Efforts:** The staggering cost of over $1 trillion per year attributed to sales-marketing misalignment underscores the significance of cohesive messaging and content. Effectively guiding buyers through their journey remains a pivotal challenge.

**Nurturing Creativity:** In the realm of B2B marketing, there's still room for more creativity. It's high time we see an infusion of emotional messaging, captivating artwork, and unique experiences that sculpt memorable brands, setting them apart from competitors.

Listen Now - https://www.sixsells.co.uk/blog/an-interview-with-rachel-powney-on-the-six-sells-podcast

The Value Proposition Framework

I work with clients to reevaluate their product offerings, aligning them with customer needs using the powerful Value Proposition Canvas.

It's a great tool for internal team collaboration, prompting a thorough exploration of customers' 'jobs to be done' and helping strike the optimal balance for product-market fit.

If you are launching a new product or eyeing a new customer segment, The VPC is definitely a great tool to use:

For Marketing: Craft a compelling brand image by showcasing how your product meets customer needs.

For Sales: Weave a sales narrative focusing on customer jobs, pains, and gains—highlighting the value your product brings.

For Product: Keep your product development on track, delivering the right value without unnecessary frills.

Services

My Approach

Team Alignment

Strategically aligning Sales, Marketing, and Product initiatives with the overarching company goals to significantly boost revenue performance and propel sustainable growth.

Customer-Centric

Embracing a customer-centric approach by deeply comprehending customer needs & crafting messaging & experiences that genuinely resonate and ignite actionable responses.

Innovative Thinking

Injecting fresh, imaginative concepts into B2B marketing campaigns that resonate with the emotional needs and desires of the audience to foster stronger connections between customers & brands.